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A worrying trend that needs lifesaving action. Children Physical Activity UAE

Children in the UAE seem to have all but deserted physical activity. Many schoolchildren in the UAE are not getting enough exercise daily, in what experts describe as a “growing crisis”. 

In Dubai alone, one in five children under the age of 11 is deemed obese, while nearly half of 11 to 16-year-olds are overweight, according to Dubai Health Authority. 

According to the World Health Organisation (WHO), over 60 per cent of the children who are overweight before puberty will also be overweight in early adulthood.

Moms, Are you an Active Role Model?

Mothers are role models for their children in many areas of development. So why not when it comes to being physically active?

Most parents in the UAE think of obesity as an ‘adult issue’. The most troubling stat is it’s not awareness that most children lacked but parental support.

There needs to be further interventions promoting changes in lifestyle. How do we approach this?

Maternal Role Modelling - Starts at HomeChildren Physical Activity UAE

Mothers often play a significant role as gatekeepers of children’s physical activity, especially, outside of school. 

Research have shown that parental monitoring and maternal role-modelling is positively associated with change in Physical Activity.

Children at their early stages, especially between ages 6 and 12, are at a key developmental phase in their life, both emotionally and physically.

This is when children start forming their habits. It is important to start building healthy habits as early as possible so they stand the best chance of forming lifelong habits.



To help support and empower mothers as active role models for children, the #ActiveRoleModelChallenge is a fun way to show that adopting small changes to physical activity with your child, can have a big impact over time.

Participate in the #ActiveRoleModelChallenge and stand a chance to WIN amazing Weekly Prizes & Grand Prize

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Challenges & Prizes 

Active Role Model Challenge Prizes


Winners will be picked at random for the Weekly Prizes & Grand Prize.
To know more about the T&C's of the competition, click here:

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